25 - 26 September 2017
The Address Hotel - Dubai Mall, Dubai, United Arab Emirates

Conference Day One: Monday, 25 September 2017

8:00 am - 8:45 am Registration, welcome refreshments and networking

8:45 am - 8:50 am Opening remarks from IQPC and introduction to conference Chair

8:50 am - 9:00 am Opening remarks from the conference Chair

Ray Masouleh - Director Loss Prevention, Gulf Marketing Group

Ray Masouleh

Director Loss Prevention
Gulf Marketing Group


9:00 am - 9:30 am The future of loss prevention: Transforming your organisation’s approach to total loss prevention

John Hopkins - Head of Retail, Emirates Leisure Retail Group
  • Discussing how the concept of total loss prevention can help you to maximise profit and improve asset protection
  • Understanding how to reduce internal and external losses through advanced integrated surveillance systems
  • Combating retail losses by utilising RFID systems

John Hopkins

Head of Retail
Emirates Leisure Retail Group

  • Discussing the impact of how effective staff training can minimise administrative error-related losses
  • Discussing the impact disengaged employees can have on all forms of retail losses across your business
  • Reviewing how to ensure your training programmes are tailored to meet the needs of your loss prevention action plan

Ray Masouleh

Director Loss Prevention
Gulf Marketing Group

Tanweer Ahmad Siddiqui

Loss Prevention Team Leader
Azadea Group

Colin Stewart

Director of Asset Protection Europe & Middle East
Abercrombie & Fitch

10:00 am - 10:30 am The importance of having an efficient inventory management system to reduce losses

Prajit Nair - Loss Prevention Manager, Al Mana Fashion Group

Prajit Nair

Loss Prevention Manager
Al Mana Fashion Group

10:30 am - 11:00 am Networking break and refreshments

11:00 am - 11:30 am Developing retail intelligence with advanced RFID technologies

  • Identifying and managing hardware assets using the right configuration
  • Avoiding duplication during inventory checks
  • Tracking and managing assets in the data centre and integrating it with daily operations

Afrah Hamdy

Director of Spa & Wellness
Anantara Dubai - the Palm Resort & Spa

12:00 pm - 12:30 pm Fast and convenient shopping at your fingertips: Enhancing the customer experience through e-commerce to maximise profits

Mohammad Sajjad - Director of E-commerce, Extra (United Electronics Co.)
  • How to make the move to e-commerce: Understanding how to transition from traditional bricks and mortar retailing to e-commerce
  • Recognising the impact of omni-channel in enhancing the customer experience and improving profits
  • How to avoid disasters: Delivering an effective e-commerce programme
  • Protecting customer information and preventing cyber fraud through end-to-end performance monitoring of web and mobile applications
  • Improving the customer experience through regular application updates

Mohammad Sajjad

Director of E-commerce
Extra (United Electronics Co.)

12:30 pm - 1:30 pm Networking lunch break

1:30 pm - 2:00 pm Optimising reverse logistics to improve e-commerce profitability

  • Improving product handling techniques to minimise damages
  • False economy: Material management of cheap products to avoid product damages
  • Improving the integration of e-commerce and logistics department to improve business efficiency

2:00 pm - 2:30 pm How to establish an effective e-commerce programme to minimise losses

Maher Dosoqi - Manager of Digital Marketing & E-Commerce, Al Fahim Group
  • Discussing the key practices in running a successful e-commerce operation
  • Improving e-security to enhance the customer experience and avoid fraudulent transactions
  • Discussing the value of good departmental communication in delivering successful e-commerce to maximise profit

Maher Dosoqi

Manager of Digital Marketing & E-Commerce
Al Fahim Group

2:30 pm - 2:30 pm Closing remarks from the conference Chair and end of conference day one

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight. For the most up-to-date programme, please visit the event website.